Photography is a form of art above all else, but for art to survive, business must also thrive alongside with it. That being said, the world of photography is an extremely competitive one, and it’s not easy to make it here. A combination of talent, experience and knowledge might be enough to help you stay on the path, but in order to grow bigger and better than before while chasing your passion, understanding business is equally important, if not even more so at times.
There is no point in lecturing a professional photographer about their craft, so we will be focusing on the business part in this post. Considering that you already have an office and a decent presence in the field, the following business-oriented tips can make all the difference.
Like every artist, photographers tend to be somewhat whimsical, intuitive and instinctive, which is good for the actual job, but not for business. It isn’t uncommon to find that smaller photography businesses lack discipline because of this, so that’s the first part to address. Ensure that both you as a leader, and your hired photographers take the business part seriously enough. How they do it is where the art and talent parts come in, but when and what they do is business between your team and your clients.
As long as you have an office and a few employees, there will always be necessary utilities to pay for. Aside from water and electricity, modern photographers need access to professional editing tools as well, and there are strategies to reduce the amount you usually pay for them. First of all, note down the various types of professional services the business needs. Next, search for paid and active subscriptions to services that essentially do the same thing, choose one tool for each need, and unsubscribe from the rest. There might also be cheaper alternatives out there that you can replace some of the more expensive software services with.
As far as the basic business utilities are concerned, did you know that nearly every small business stands to spend a lot less on commercial electricity and water than they do? Check this post on Utility Bidder and you might be surprised at how much money even small businesses end up losing by wasting water and/or paying significantly more money per unit than they should in this competitive market.
Commercial photography will keep the lights on and the water running, but there must also be an active effort to foster the art itself. A big part of the reason why every successful photographer should think about starting an establishment later on in their careers, has a lot to do with furthering their artistic line. Unless there are successful, entrepreneurial photographers out there, providing and creating opportunities for the new generation of talented photographers, photography as a form of art will struggle to survive, like it often does.
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