Saint-Etienne Opera House is an important landmark and a cultural structure of the city. Grapheine worked for 6 months, redesigned the brand identity and has given a whole new glow to the Opera House. The motive of recreating the identity is to establish a close relationship with the people of Stephane through simple communication. It is redesigned with a new name of 'Opera de Saint-Etienne' instead of 'Opera Theatre' to have a bound with historical audiences and also to increase the potential audiences. The new 'Comedie de Saint_Etienne' has theatrical programming.