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Eurovision Song Birds - Creative Concept and Print Ads Promo from Metro Sweden

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Metro Sweden (newspaper) is the official sponsor of the Swedish selection for The Eurovision Song Contest 2012. To communicate this, Morris Pinewood Stockholm created a design platform and a communication concept based on the insight of song birds and the link between birdcall and music. Simply called Eurovision Song Birds. A thought seeded from a comic strip printed on the inner sleeve of the LP "Birds" by the dutch group Trace (1975).

Eurovision Song Birds - Creative Concept and Print Ads Promo from Metro Sweden

Pairing different breeds, styles and species of birds with the characteristics of the artists brought us a wide array of visuals to be used as substratum for the whole campaign. A juxtaposition of bird aesthetics and the classic clichés of schlager music; the classic boy band, the country/schlager singer, the stiff electro pop male, the flirty euro disco, the spectacular etno band and last but not least the chorus driven anthems. The final execution shows 6 different visuals/species; Pop Bird, Etno Bird, Show Bird, Country Bird, Flirt Bird and Synth Bird as well as 6 animations to be used as TVC's for the campaign. DESIGNER: Hanna Moe, Mattias Frodlund

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