The Hebrew name of Yoplait's new dairy delight for kids is combined of the words NONSENSE and the word RHYMES. This led the way to a nonsense based storyline, which somewhat resemble Dr. Seuss. Accordingly, for this commercial we've created a nonsensical, fantastic and colorful world, where each child's character is created using 2D technique with a touch of 3D and combined with shots of child's face. The soundtrack pays attribute to the storyline and describes what is portrayed visually.
In the beginning… we absolutely loved how the two dimensional spreading of paper creates a line of funny and adorable characters, figures and designs. This was the starting point for the Shtoozim world. The happening in the background is based on funny illustrations of the rhymes (as they are sung). This symbolized the starting point of the storyline: paperdoll characters with real photographed kids' faces, in a paper environment which is based on creative association to what the lyrics would describe.
Although we've done a lot of commercial animation as a team, this is the first major piece of work for Xenon Studios; the titles and promotional movies for Sky Sports presentation of the Engage Super League. This was created initially from a mocap session at Centroid, followed by some very high resolution modelling, then animation in Maya, with the final results rendered in Pixar's Renderman. Directed by Adam Wells
A TV commercial with a great message. We are very happy about being part of a project with such a deep consideration. Best TV spot for Film/TV 2010 ECUADOR. Ojo de Iberoamérica Festival. Silver / Institutional TV. Festival del Caribe.