For this series of seven spots, Blacklist called upon us to collaborate with the creative team at HalRiney and documentary director Chris Wilcha (well known for his work on the Showtime TV series This American Life). The idea behind the spots was to capture a series of 'testimonial' style moments and then spice them up with playful animated elements. In some cases the animated elements correspond directly to what is being said, and in others they more generally underline the benefits of USCellular's rewards program.
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