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Coca Cola joined the most important NGOs in Argentina to demonstrate, by means of little stories, how important it is to participate and gain solidarity awareness. For this purpose, the company decided to set a great and attractive screen downtown, right next to the Obelisc.The kind and friendly characters displayed on this screen introduce us to the activities that each organization conducts. The most remarkable aspect of this project is its location: one of the most populated and visited places in the city, with a high level of financial status, but with a great sense of individualism too. This was a great choice in favor of the spirit of the following project: awakening awareness in society, so as to contribute to help many of the disadvantaged then.

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