Citroen celebrates creative technology with a robot chorus


Robots get vocal in this Live Aid-inspired spot created for Citroën by VFX studio The Embassy. The 30-second spot, in which robots with beautiful singing voices take centre stage, came about when The Embassy was approached by Citroën’s Paris-based agency Agence H. “The Embassy has a solid history in producing high-quality photoreal visually driven work, so coupled with our previous work for Citroën, we were a natural fit for the project,” says creative director David Casey. To enable the team to integrate the CG robots into a live shoot seamlessly, they used modo, Softimage and Arnold Renderer. MotionBuilder was also used by The Embassy’s third-party mocap studio, Animatrik.

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