Be anything you want to be - 3D Animated TV Commercial

Following the success of their 2010 recruitment run, the University of Johannesburg wanted to expand their communications to broadcast. The Kinetic created this 30sec TVC based on an original artwork made by Am I Collective for UJ. The animation involved the re-creation of dozens 2D illustrated elements into 3D models to create the rich and fantastical world of UJ where you can 'be anything you want you be'.