Address is Approximate

In the last couple weeks, Address is Approximate has racked up 2 million views. Why? It’s the potent blend of a touching small story and a piece of modern technology repurposed for storytelling. After a designer leaves his work studio, the various toys and objects come to life (where have we seen this before?). They take over his computer and, with the help of Google street view and some clever stage production, the toys experience the world beyond their own in a way that harkens back to the highway era of America when a car and an open road was the ultimate freedom.