Innovative Brand Identity Designs for Mon-Avocat by France Design Agency Grapheine

The bar council of France has a site for hiring lawyers - mom-avocat(my lawyer) and Grapheine has created the brand identity design for them. There are around 70,000 lawyers around France registered on the site from where anyone can hire them. The Hamon law of 2014 enabled the formation of this start-up in 2015 which permitted legal professionals to use advertising. The visual identity of the site for lawyers basically needed assurance of justice and equality. The creation of a face which resembles Themis - the Goddess of justice and equity ensures the availability of qualified professionals. The baseline "your defence with confidence" justifies the face of Themis and promises a serene attitude and confidence. Here is the collection of innovative branding design identity of mon-avocat by Grapheine.

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