Brochures are the most common type of marketing tools used by a business to explain their services and products. Though the world is moving towards a digital platform, brochures still play an important role in marketing. Generally, brochures portray professionalism and create trust in the company in the customer's mind. There are different types of brochure designs that companies use for different purposes. They use brochures to introduce a new product, improve the company’s visibility and attract new customers. Different types of brochure folds are available in the market to accommodate as much information as possible. Organizations come up with different types of brochures to suit their purpose and needs. Let us throw light on different types of brochure designs available in the market. This article will give you an idea of what brochure to choose for different activities to promote your business effectively.
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Company brochures are the basic type of brochures found in all offices. We usually find information regarding the company, their services and the organization history in these brochures. Generally, companies use tri-fold brochures because they are compact yet, can accommodate more content and graphic images. We can also use gate fold brochures because two front panels are next to each other. We can use this to present a single, large stunning image.
Organizations use these brochures as advertising or promotional brochures to explain their services and products. They contain detailed information and specifications about the products. Companies place these brochures on countertops or racks near counters where people can easily find them. Hence, we need these brochures to occupy less space. We commonly use Z-fold, roll fold and double parallel fold patterns for sales brochures.
These are brochures that carry information regarding an event such as conferences, trade fairs etc. We can use a no fold pattern brochure to give details about the event. However, events such as charity balls and fundraisers will have a lot of information to display. In such cases, brochures with z-fold patterns give an elegant look.
These brochures are of great use to the sales department of a company. They carry all details about the products such as the price, product image, design specifications, model number, etc. Hence, customers can find all information about the product in this single brochure. Half-fold and no fold patterns of brochures serve best as spec sheets.
Flyers and leaflets are a single sheet of papers. Companies print them in large quantities and distribute them in high-traffic public places. They usually carry information about any new product promotions, offers, discounts, etc. They are relatively cheap and reach a large group of audience. Flyers can be inexpensive photocopies to high-quality, shiny printed materials.
Menus are a popular form of brochures in restaurants and resorts. Nowadays, there are takeaway menu brochures available in restaurants offering door delivery. They usually use no fold or bi-fold brochures to display the menu in dine-in restaurants and tri-fold brochures to give away to customers during takeouts. Some companies also print coupons or offers along with the menus to promote their organization.
Sometimes, companies send brochures through mails to a list of contacts whom they consider might be potential consumers. These brochures act as a bridge between the organization and the customer. They introduce your organization to new people. Hence, it is wise to choose a brochure that is unique and will stand out from other brands. Folding patterns such as accordion, French fold and double-parallel fold are suitable for mailers.
Folders and inserts are unique brochures with multi-functional purpose. These types of brochures attract the attention of the public among hundreds of brands in an event show, exhibition or conference. They contain a folder option within the brochure. Organizations can place coupons, vouchers, feedback forms or any business materials within these folders. These additional documents placed in the folders are known as inserts.
Companies widely use presentation folders in formal corporate presentations. They usually follow a bi-fold brochure folding pattern. All content relevant to the presentation is organized in order of the presentation. These brochures carry all information and provide adequate knowledge about the company to clients.
Generally, these brochures are distributed by the sales team after a sales pitch to a client. As the name suggests leave behind brochures are left at the client’s place. Leave behind brochures highlights the company’s features and promotes brand recognition among clients. They act as a gentle reminder about the company to the clients when they are in a decision-making stage.
26 Best and Creative Brochure Design Ideas for your inspiration
50 Creative Corporate Brochure Design ideas for your Inspiration