ObjetRama, an France based expert in customised merch communication market has been in evolution of its brand identity. Redesigning of the logotype is done in such a way that the brand's previous logo is retained and new design is an evolution of it. ObjetRama's values - modernity,dynamism, innovation and reliability are emphasised in the new visual identity at the same time reinforces the position of ObjetRama as the major player in the market. The new logo gives way to personalise customers logo which ultimately is the motive of ObjetRama - allow customers to personalise the gift ideas. Instead of the old design where one side ObjetRama logo and on their side different logos, now the new design makes a link between the "mockup"logo and the ObjetRama logo. The new wordmark uses custom lettering. The new design of ObjetRama uses sans-serif style which reduces the length of the name but increases the elegance and promotes ambition. Here we share the detailed design process of creating a new brand identity of ObjetRama. 

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