InVivo, the National Union of Agricultural Cooperatives created visual brand identity for Be Api which aims at becoming the leader in precision farming in France. Be Api comes out with solutions for farmers problems and popularises percision farming as a method of production in 21st century. Digital advancement and the availability of resources improves the output with less consumption of energy. The spread of brand identity of Be Api will help in bringing large number of farmer under one group. The basis of precision farming is to use remote control tools, data sensors and advanced technologies to increase the production and lessing the traditional needs, with this in mind Grapeine has created the sign which visualises the concept. The Be Api logo includes innovative technology without hurting the cultural sentiment of the people who do cultivation. Let us scroll down to understand the creative branding design and logo process of Be Api by Grapheine.