"Story of An Idea" was directed by FX Goby and it was the screened during the opening of Google I/O conference which was held in San Francisco, May 2017. This is an interesting concept, where a small stone evolves into something huge towards the end of the animation. A stone transforms into an egg and then they travel through many magical places to finally meets it's grand destiny, which no one could ever imagine. This short animation is more like a reflection upon a life. So anyone can have an idea, it can be big or small and sometimes the smallest ideas might be successful.
According to the production company Nexus Studios, "The Story of an Idea follows the story of ‘Aye’, protecting and nurturing ‘Idea’ until it evolves into something stellar. In order to tell that story F.X. directed a team of over 40 studio artists at Nexus to reflect the evolution of animation itself. The film builds from hand-drawn 2D black-and-white animation to a full cg vfx-heavy grand finale and was combined with a full soundtrack in surround sound for an advanced concert audio system. Says F.X.: “It felt like all the planets were aligned. We had the full trust and support of Google from the beginning, it was extremely collaborative working with the creative team there and equally the most challenging and smooth running project I’ve had the chance to work on.”Idea animation by fx goby
Author Link: Events.google.com/io/
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