When I say the word “logo”, do you also think of Gucci, Zara, Audi, Nike, Adidas, KFC, McDonald’s? Have you ever thought about how these companies come up with their logo? Or, what factors make a logo design effective? The color, the style, the size, etc., everything plays a huge role in making a brand stand out. It makes or breaks things for the business prospects of any company. If you want to build a good rapport with a large audience, you have to make a perfect logo. Don’t forget that if you went ahead with a not-so-perfect logo, you might fail to communicate a business message and hence end up with a huge loss for the company. So, don’t worry! We’ve got your back! Following are some of the most effective expert tips for an effective and outstanding logo design.
These days, almost all brands are trying to make mind-blowing digital art for a super strong visual impact on the targeted audience. So, do not think of a logo as just a mere business tool; instead, it helps establish a strong business identity. These days, it has become so easy with so many online logo makers who carry the same essence as professionally designed logos do.
1. Prioritize simplicity over everything else
You might have seen the logo of Nike and McDonald’s, right? Have you observed how simple and yet unique? The easier the logo, the easier it becomes for the people to recognize it anywhere and everywhere. Further, few smart businesses in today’s date are the ones that are offering the simplest solutions to the existing problem, and the formula is applied in branding as well.
2. Align your firm’s logo to your firm’s business
Before finalizing the logo for your company, always do a litmus test by asking the following questions:
Is the logo capable of delivering the brand’s promise?
Will the customer be able to relate to the brand?
Is the logo capable of making the promise credible?
Suppose the answer for any of the above questions turns out to be anything less than a strong “YES”. In that case, you should consider redesigning or improving the design for effective visual impact.
3. Be unique, authentic and limit creative flourishes
There are times when brands try to overwork the logo to make it more creative. It might look good, but the more elements you add, the more colors, the more shadows, gradients, glow you add to the logo, the more difficult it might become for the people to memorize. The simplest logos are generally the best logos making it easy to memorize and connect with the brand.
However, do not forget that the company makes the logo and not vice-versa. Make sure that the logo of your brand reflects the authenticity, quality of service, and value of your company in every way. If we take Nike’s example, we can see without the company’s quality service and promises, and it is merely a checkmark. But the same checkmark becomes Nike when it is connected to quality, its stories, and marketing.
After knowing some of the expert tips, you might be looking forward to creating a professional logo. If you are getting started, then you should definitely check out the graphic design platform DesignBro to create a logo. You can start working with a professional creative designer for your brand logo, get creative, custom-made designs, receive full copyright and ready-to-use files.
Further, it also provides a money-back guarantee too. All you have to do is fill out a creative brief, get custom designs and lastly pick the best logo. It also claims to have a team of the best 5% of designers who provide you with the first logo design concept in less than 12 hours. There are so many more features provided by DesignBro which you would definitely like to check out.
4. Analyzing your brand’s competition
Firstmost thing while working upon the marketing part of your brand, you should always ask this question, “What is the competition doing?”. Do not forget that a lot of time, effort, and design goes into logo design which your competitors have already gone through.
Try to analyze your competitor’s design, is there a particular color? If yes, why is everybody the same color? Look out for the key elements similar in every brand’s logo, common fonts or colors, and similar impressions. Sometimes, companies pour thousands of dollars into a design and still won’t get the satisfaction and connection they want.
5. Discover and iterate!
Keep the goal and plan of your brand in mind, discover the character traits, the positioning, the value your brand wishes to convey. This research will help you decide the type of logo, the logo extensions, the colors, variations, etc. So, once you know the type and orientation related to the company’s value the best, keep tweaking it, changing it until you get the “perfect logo”.
6. Keep your target audience in mind!
Try to observe that the best branding connects to only a bunch of age groups or people and not to everyone. The message, tone, and way of representing and marketing completely according to the targeted audience will boost the revenues and popularity of the brand. Keep your audience in mind instead of going with your tastes and style. People would connect faster and in a more efficient manner.
7. Appropriate color will make you stand out!
For an effective visual impact, choosing the perfect color scheme plays a key role. If no brand is using the colors relevant to your brand and its value, own that color as a business and allow your brand to stand out. Nevertheless, don’t try to be very different just for the sake of standing out.
8. Get a second opinion
Whenever you are working on any promotional video or marketing content, make sure that you get a second or a third opinion to make sure that you don’t miss out on important details. Having a second pair of eyes will help you identify things that you might have overlooked.
Many artists and designers hang up their unfinished work to share their opinions about it and make the artwork much better. Nonetheless, it is important to take many views from a wide range of people so that the logo doesn’t end up in someone’s “logo failed” list.
9. Vector format does wonder
There will be times when you would be working with different applications and objects where you would have to resize the logo. In such cases, use a vector format to resize your logo infinitely. Start with a simple black and white design, keep checking the scale throughout the process, keeping in mind that it’s going to get printed on everything ranging from your business card to the billboard.
10. Give in all to make it memorable
As time passes by, your business will grow, with an increase in your clients, and your brand will become one of the most important elements of your business. Right from the moment you step into a business, make sure you create a story that you can scale as years pass by, and your clients always remember what it represents and conveys.
Although many key components make a brand logo successful, making it memorable is the most important one that helps you keep your identity unique and your business relevant.
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