11 Different types of logo design examples and ideas for Designers

Types Of Logo Designs

Logos are simple visual symbols which create the brand identity of a business in the market. Logo Design Types : The more distinct a logo is, the easier it stands out among other brands. A logo can easily bring out the values of a company and establish a connection with the customer. We usually use graphic design software to create logos. There are different types of logo designs which help us to portray our organization. We can come up with colorful and unique different types of logos in graphic design. We can create different types of logo design with typefaces and pictorial images. Let us look into types of logo designs to inspire your brand.

Types of logo designs

Types of Logo Designs:

  1. Monogram logos (or lettermarks)
  2. Letterforms
  3. Wordmarks
  4. Fonts inside a shape/contoured words
    below are Image based logo types:
  5. Pictorial marks (or logo symbols)/brand marks
  6. Abstract logo marks
  7. Mascots
  8. The combination mark
  9. The emblem
  10. Slime logos
  11. Dynamic Marks

different types of logo design chart9024

Monogram logos

Monogram logos are also known as lettermark logos. They are usually made of letters representing the brand initials. The monogram logos are ideal for companies that choose to use the initials of their names to identify themselves with the customers. Especially, companies with long names can opt for monogram logos. These logos are very simple yet effective. As the logo itself comprises only the initials, it is essential that the company should make sure they choose the right font that is clear and legible. CNN, HBO, IBM, HP are some examples of famous monogram logos.

Monogram logo design different types of logo designmonogram logo design different types of logo design ibm logo evolution history9024



Letterform type of logo designs are one-letter logos. As it is a single design, it should be bold, beautiful and convey a clear message about the brand. This type of logos can easily be accommodated in any space of business cards, brochures, banners, etc. A good letterform will help the customers remember the entire business name. It is important that the letterform logo should be clearly legible.

Letterform logo design different types of logo designletterform logo design different types of logo design volkswagen logo evolution history9024



Wordmarks are a form of type-based logos that depict the business name itself in creative form. They are also known as logotypes. This type of logo design is apt for businesses with unique and memorable names. As the organization name is distinct, when we combine it with a good typography the brand can be recognized easily among consumers. The font for wordmark logos should capture the product or service the business offers. Coca-cola, Think Visa are some examples of wordmark logos.

Contoured words wordmark logo different types of logo designcontoured words wordmark logo different types of logo design

40 Creative Typography Logo design inspiration for you


Fonts inside a shape/contoured words

Contoured words are more imaginative than wordmark logos. Generally, the company name is inscribed in shapes such as circle, square, rectangles, etc., Each form of shape represents certain qualities of the organization. Four sided shapes such as square or rectangle represent stability, trust and uniformity of the organization. Whereas, round shape depicts love, completeness, eternity, etc. Samsung, BBC, IMDB are some common examples of organizations with contoured word logos.



Pictorial marks

Pictorial marks are also known as brandmarks or logo symbols. They are symbols that represent the brand name. The reach of logo can be known when people are able to identify the pictorial mark with the company. However, organizations should be careful while choosing the brandmarks because it will be representing them at all levels and instances. The symbol may have a deeper meaning or trigger an emotion about their product. The twitter symbol with the bird logo and the apple logo are some examples of successful pictorial mark logos.

Pictorial mark logo different types of logo designpictorial mark logo different types of logo design apple logo evolution history9024shell logo evolution history9024



Mascot logos have a graphically designed character. The figure is usually a cartoonish and funny. Mascots become the spokes-character of the brand. This type of logo appeals to kids and family audience. Companies often use people dressed in the form their mascot logo to attract attention around the product in public places. The colonel from KFC, Kool-Aid Man are some examples of mascot logos. However, companies should resize the logos properly to accommodate them in all types of marketing material.

Mascot logo different types of logo designmascot logo different types of logo design peugeot logo evolution history9024


Abstract logos

Abstract logos usually contain abstract geometric images. These logos are unique and when we get it right it always leaves a stunning image in the customer’s mind. There are many options for creativity as the logo is not limited to a particular shape. A good abstract logo will be unique and portray the whole business idea in it. One best example is Nike brand. The swoosh in it denotes freedom and movement. Some other examples of abstract logos include Pepsi, Adidas,etc.

Abstract logo different types of logo designabstract logo different types of logo designmercedes benz logo evolution history


The combination mark

As the name states combination mark logos comprise of a type face logo and an image-based logo. Generally, companies place the image and text beside each other or stack them over one another. Combination marks are versatile and help people to easily identify the brand. Moreover, the text and image combination are quite distinct. Hence, it is easy to obtain trademark for combination mark logos. The logo of Doritos and Burger King are good examples of combination mark logos.

Combination logo different types of logo designcombination logo different types of logo design


The Emblem

Emblem logos are very traditional and classic. They contain a font inside a symbol or an icon. They are similar to seals and badges. The emblem type of logo design is often found in universities, schools and Government agencies. The logo design is quite rigid and hence, it should be simple as well. Intricate emblem logos often make it difficult to incorporate in various marketing materials. The logo portrays confidence and hence, they are also used in many automobile industries.

Emblem logo different types of logo designemblem logo different types of logo design

40 Creative College Logos Design Ideas for your inspiration

School Logos : 50 Creative School Logo Designs and Education Logo ideas


Slime logos

Slime logos are trending type of image-based logos. They are colorful and have a cartoonish tinge to them. Generally, they do not go with standard type fonts and symbols. These logos are creative and have slime-inspired image elements in them. Nickelodeon logos are example of slime logos. 

Slime logo different types of logo designslime logo different types of logo design


Dynamic mark

Dynamic mark logos can adapt itself to different contexts. They do not have a standard font-color-text combination. They can vary based on the branding materials in which we represent them. As the name suggests the creativity in theses logos is limitless. We can opt for different styles based on our marketing platform such as social media, blogs, websites, etc.

Dynamic logo different types of logo designdynamic logo different types of logo design

40 Transparent and Blend mode Logo designs by Ilya Schapko
Dynamic mark


General logo design ideas

We have collected innovative and creative logo designs of different organizations. Every logo design has a purpose and meaning to it when we look deep into them.


25 Famous Company Logo Evolution Graphics for your inpsiration
Company logos

40 Modern and Creative Logo Design examples for your inspiration
Modern logos


60 Creative Logo Designs and Brilliant ideas for your inspiration
Creative logo designs

Hidden messages in logos : 55 Creative Logo designs with Hidden messages - FIND IT NOW
Hidden messages in logos

50 Most Brilliant Logo Design Ideas for your inspiration
Logo design ideas

50 Creative Branding and Identity Design examples for your inspiration
creative branding

50 Best Logo Design examples from around the world
best logo designs

50 Beautiful Artistic Logo Design examples for your inspiration
Artistic logos

50 Professional Logo Design examples from around the world
Professional logos

30 Logo Designs Gone Wrong - Bad Logo Design examples for your inspiration
Bad logos


Logo Design Posts

Corporate Logo, Transparent Logo Design, Baby Logo, Flower Logo, Bird Logo, Dog Logos, Sailing Sea Logo Design, Fruit Logo, Fashion Logos, Butterfly Logo, Music Logos, Eye logo design, Lion Logo, Typography Logo, Salon Logo Design, Company Logo, Restaurant Logos, Valentines Design, Love Logo, Bicycle Logo, Photography Logo, Creative Logo Designs, Multi Color Logo, Fish logo, Elephant Logo, Logo Design Ideas, Tree Logo Design, Lotus Logo Designs, Number logos, Wine logo designs, Moon Logo, Branding, Fox Logos, House logos, Best Logos, Cat Logo, Peacock logo, Electrical Logo, Colorful logo Design, Horse Logo, King and Crown Logo Design, Artistic Logo Designs, Animal logos, Professional Logo Design, Web Hosting Logo, Whale logo Design, Construction Logos, Hotel Logos, School Logos, Car Logo, College Logos, Computer Logos, Pharmacy Logos, Search Logo, Veterinary Logo, Owl Logo

See More Logo Design posts on next page. click below next button


Related Posts

15 Best Custom Logo Design Services and Websites around the world
Custom Logo Design Services

Top 10 Best Logo Design Contest websites from around the world
Logo Design Contest

Top and Best Logo apps for designers - Android IOS and Windows
Logo Design App