Nowadays the most popular way of doing business is doing it online. Hence, the competition is getting stronger every day as people get inspired by successes of online entrepreneurs and want to be like one of them too. Generally speaking, it is great that people discover their entrepreneurship spirit. But on the other hand - it is getting even more difficult to succeed and implement appropriate strategy to be ahead of the competitors.
In order to succeed today the most crucial thing is to be noticed by your target customers. They have to choose you and your solution from the abundance of other companies offering similar products or services. Therefore – impeccable marketing strategy is the key to success as only with it you let your customers discover you. So what are the things you don’t do but you should to improve it?
Having a landing page is almost obligatory for an online business. It is like a gate to success. I bet you have already created one for your business (and if you haven’t you can simply create landing page in WordPress within an hour for free). But have you ever thought of perfectioning it? If you haven't you definitely should as the digital world is spinning fast, things change and what’s in today may be out tomorrow.
I am not saying you should change your landing page template every month but you should definitely stay up to date with latest landing page trends and new-born tactics to boost your conversions even more! Never just let it be as it is a business card of your solution and may be prominent where a customer decides whether they should go with you or someone else.
Running marketing campaign on Facebook or Instagram is the most popular way to advertise online businesses today. Almost everyone is there and it makes it so simple to reach your target audience. You can very easily adjust a marketing campaign to your and your customers’ needs, choose your objective and run a few at the same time! But have you ever thought about tracking their results in most meticulous way?
To do it all you need to do is to implement url tracking tags. These are just little fragments of text added with a url builder to urls which help you analyse the performance of your marketing actions. If you use them you are able to tell what exactly caused boosted traffic on your website – was it campaign A or maybe B? Was is Facebook ad or Instagram promotion? With url tracking you are able to match the results to the marketing action you took and use that information for future marketing campaigns.
We all love discounts, free shipping, free e-books or coupons. They are like magnets and when one sees something for free they think „why not to try? It costs me nothing!”. Being aware of that you should use it to attract more subscribers and customers to your business by offering them a giveaway or discount that will show them a quality of your work or speed up decision process.
A thing to do now is to add here and there some discount offers on your landing page or create a popup form which will inform your visitors that in exchange for subscribing they get a free giveaway. It is very simple but highly effective tactic which can work miracles for your conversions. Just trust me and give it a go ;-)
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