Ahh, the logo. For such a simple object, coming up with the right one can be so complicated. A logo, for one, helps establish the brand it belongs to, giving it identity and personality. A well designed logo will elevate a brand and set it apart from its competition.
Logos are important because they help with brand recognition, brand awareness, and brand retention. Since they really do help a lot in making a brand known and established among consumers, creating the perfect logo is crucial to the success of a brand.
So what exactly do you need to consider when making a logo? Here are a few considerations to keep in mind:
One of the things you need to consider is how you plan on getting your logo made. Certain things have to be factored in, such as budget and design knowhow.
If you want to make a logo but don’t have enough of a budget to commission a high-profile graphic designer, you may want to take matters into your own hands. You can use any design software available on the web, such as Looka, and make one yourself. Lacking any artistic knowledge or design knowhow doesn’t mean you will have hit a roadblock; there are a lot of really good logo makers online that will help you if you aren’t skilled in that department.
Notice how some brands use symbols as their main feature while others use their company name? Choosing between using a symbol or a name as the main identifier of your company is an important thing to consider when you make a logo. This is because going in either direction has its own sets of advantages and disadvantages.
Using a symbol as a logo for your company can be a powerful and minimalistic way to make your brand stand out. A drawback to using symbols though, is that it takes more effort to market it to consumers and make them associate that symbol with your brand. Using your company name for the logo can be a no-frills option especially for those who don’t have the marketing power of big businesses like Nike, Apple, or Shell. The downside to this is that it may not be as memorable as a symbol.
Another thing to consider is the typeface. Well made, creative logo designs use font types that reflect the personality of the brand. If you’re a brand that deals in the financial industry, it might be a good idea to stay away from handwritten fonts; strong typefaces are more appropriate for a financial company.
If you’re designing a logo for a website for moms, you may want to pick fonts that relay feelings of nurturance, warmth, and relatability. These might all sound like buzz words, but certain fonts do tend to evoke these emotions for certain people.
Color is a very important aspect in creating great graphic designs, and it is especially impactful when you are making a logo. Just like how certain typefaces evoke certain emotions or carry certain themes, colors do the same thing for anything they are applied to. Blue, for example, is a color used by a lot of social networking sites. Aside from the color blue giving off a feeling of intelligence, it is also a calming color. This prevents people from veering away from the site, prompting them to browse the site for longer periods of time.
Color is crucial to great logo designs, but for a logo to be truly impactful it must do well even when it's just black and white. While color is important for good logo design, a lot of graphic designers can sometimes end up using it as a crutch. By first creating a logo in black and white, this really allows you to test if the logo is memorable on the basis of the design alone before you slap some color on it.
Any expert in graphic design will tell you that when it comes to designing a memorable logo, it’s sometimes better to make it simpler. In this day and age of saturated markets, logo design has taken on a simplistic approach. This is especially evident in the logo evolution of many well-known brands.
A good logo should be understandable to a viewer at first glance. Too many design elements will make it visually confusing and viewers will have a hard time understanding what the message of the logo is.
Having a well-done logo is a great way to help your brand stand out. A good design will boost consumer awareness and make it easier for your business to attract its target audience. Creating a logo with these considerations will make for a well-designed logo for your brand.
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