Design Art 3D Photography

Citroen celebrates creative technology with a robot chorus


Robots get vocal in this Live Aid-inspired spot created for Citroën by VFX studio The Embassy. The 30-second spot, in which robots with beautiful singing voices take centre stage, came about when The Embassy was approached by Citroën’s Paris-based agency Agence H. “The Embassy has a solid history in producing high-quality photoreal visually driven work, so coupled with our previous work for Citroën, we were a natural fit for the project,” says creative director David Casey. To enable the team to integrate the CG robots into a live shoot seamlessly, they used modo, Softimage and Arnold Renderer. MotionBuilder was also used by The Embassy’s third-party mocap studio, Animatrik.


Related Post

50 Best and Award Winning 3D Animation Short Films for you
3D Animation Short Films

50 Realistic 3D Models and Character Designs for your inspiration
3D Models


Share / Add Comment
Add Comments
VIDEO GALLERY
See video
Rose Flower Drawing Tutorial by Alena Solonshchikova
See video
My Life as a Courgette - 3D Stop Motion Animation film
See video
Origami - CGI 3d animation short film hd
© Design Inspiration Submit Images | Advertising | Feedback