Why website builders are more optimal than Wordpress to create websites for clients

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Wordpress is the world’s most popular blogging CMS. A wide range of third-party plugins makes the platform suitable to implement any type of website. The only concern here is the quality and number of installed plugins as well as the nuances of their setup. 
The basic Wordpress functionality is quite scarce, that’s why to create a more or less advanced website you inevitably need to install plugins: to remove page duplicates, ensure quality display of galleries, enhance security, optimize for SEO and much more.

WordPress’s popularity results in the fact that it’s often compared to other products based on different characteristics. Let’s draw a parallel between it and website builders. All builders at once, and without going into specific detail about each of them. Why so vague?

Everything is pretty much straightforward: WordPress is one of the simplest CMS’s out there, and the main feature of cloud-based website builders is precisely the simplicity.

Wordpress is often used by developers to create websites for clients. Also, given it’s free of charge, it is fertile ground for satellite and scraper websites, and doorway pages. It is the place where many beginners find their way into the world of website creation by adding yet another amateurish work to the Internet. That’s why search engines treat free systems with greater caution — so much trash is being created there.

Here’s a question: How beneficial is it for developers to use Wordpress to create websites for clients? How worthwhile is it for clients to have a website built with this CMS?
Let’s find answers by giving a general overview of the situation.

Wordpress. Who benefits from it?

For a competent professional it is one of the simplest and most easy-to-use systems to create unsophisticated websites for clients. Plugins, settings, templates, and a code editor — nothing complex, everything is understandable and has been very well thought out. It doesn’t take long to get a website up and running, so money flows.

Unfortunately, from the perspective of a client who has received such a website everything is quite different. More often than not, people who want and are able to create a website by themselves don’t order it.

Consequently, the majority of potential customers are far from all the intricacies of coding and plugins. They, in fact, don’t bother at all which platform their website will be powered by. This is a decision that should be made by a developer. If you ask a client “Drupal or Wordpress?”, you’ll be likely to hear “Make it so it works well”.

Clients don’t know a thing about a CMS they’d like their website to be built with. And they don’t care less about names and types of these CMS’s. The main thing for them is that a developer takes into account their requirements and wishes, delivers a project on time, works consistently, and gets the job done. That’s all.

If you look from this angle, WordPress doesn’t seem like the best bet anymore. Despite all the seeming simplicity for a developer, the system doesn’t stop to be a CMS: you still need to set up and renew hosting, monitor security and databases, customize plugins, “patch the holes” in them, and much more. Most clients are not prepared to go there. They pay money and in terms of management they wish to get as a trouble-free product as possible.


To both sides it’ll be simpler and better if a website is created with a builder. Which? Any of more or less capable ones that can solve a task at hand. There are plenty of them around, so it won’t be hard to pick one.

The beauty of it is that by handing over a website created with a builder, you as a developer will save yourself the lion’s share of trouble to:
- Monitor security;
- Manually update CMS;
- Work with the database;
- Renew the domain (on some platforms it’s done automatically)
- Delve into code and plugins’ setup and work

A client, in turn, will receive a website that they will be able to manage themselves. Add posts, view statistics, sell products, etc. It will require basic skills that an average computer-literate user has.

With a WordPress website, a client will have to gradually become a specialist while solving arising problems. Or, resort to the aid of a developer.

If you wish to earn from technical support, then, of course, it’s better to make a website with a CMS. In this case you’ll become a sought-after specialist. Most clients will call you no less than twice a week with stupid (by your standards) questions.

If you wish to focus on website creation and build reputation in the eyes of clients (make them spread the word about your works as beautiful and simple in operation), consider website builders.

At the end of the day, for your clients it’ll be cheaper in all respects: hosting and domain name prices (which builders often give as a present ) are roughly equivalent to a yearly subscription to a cloud-based platform. At that, management of a project is significantly easier in builders.

You will also save time and peace of mind by having an opportunity to channel your efforts into a more worthwhile direction. Working with a builder is easier too. Even for an experienced developer it won’t hurt to save time and efforts if there’s a chance. Yes, you know and can, but why complicate the process without a clear necessity?

It turns out that the use of WordPress and more advanced CMS’s is mutually unreasonableunless a task set by a client clearly states which tools should be used.

From theory to practice

But enough talking in general terms. Let’s take one of these website builders, put it to test, and see if my point can be confirmed. To provide you with a real-life example, I signed up for uKit which was created with small business owners in mind and thus offers everything a business person may need from his or her website. Given that the majority of customers come with a request to create an online presence for their businesses, it’s pretty much a compelling choice.

The pricing tier is quite promising too in terms of feature set/quality/price ratio. You can purchase their full-featured Premium plan at $5/month which is discounted to $4/month when paying for a year.  I was in luck and in one of their newsletters I got a promo code for %25 off, so in total the whole thing cost me just $36/year. Here’s my code: SWB-25.

They didn’t say there are any restrictions or expiry date to it, so I think it’s safe if you take advantage of it too.

A nice bonus to all these is that you can join their affiliate program and get paid for making websites with uKit. All affiliates receive a guaranteed 30% commission on all payments made by the users they referred.

Add this 30% to the 20% yearly discount and the %25 promo code, and you’ll get a price that is way cheaper than that you pay for hosting. Not to mention the quality of the end product, etc.

Bottom line

In a conjunction client-developer website builders seem more beneficial if compared to WordPress. From both perspectives. The main thing here is to choose several quality platforms that cater for different types of websites, and that’s it. Online shops, promo websites, blogs, web portals, forums, and landing pages — everything can be created with a builder with no less quality than with CMS. Let alone the one as specifically targeted as WordPress.

We all understand that fine-tuning its functionality by installing tens of plugins is not the best idea. Because of holes in security, lags, and decreasing speed of work.

Website builders, on the contrary, are boxed solutions. Most of them are perfectly optimized, work quickly and smoothly. By the way, many of them have affiliate programs so that developers can additionally earn along the way. A nice extra income paid out just for using a website builder. Win-win.

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