4 Secret Weapons for Small Business Sites

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When it comes to boosting your company's presence on the web, there are plenty of strategies you can take to get the results you are looking for. Often, however, the simplest answers are the best, and success lies in your ability to craft an appealing, engaging website. You do not necessarily have to hack algorithms or pay premiums for advertising in order to see your small business' website take off. There are easier ways to get great returns on your investment, and in fact, you should start with the basics first when it comes to creating small business websites.

4 Secret Weapons for Small Business Sites

You may not realize it, but you already have several secret weapons at your disposal to create the website you want and cultivate the customer base you need. Keep things simple by investing your time and energy in the following features that can make your small business' internet presence explode. 

Great Graphic Design

Too many small businesses overlook the importance of great design when it comes to attracting and securing potential customers. A website with an outdated and clunky aesthetic will repel clientele, whereas a website with a sleek and attractive design is the equivalent of a friendly greeting as you walk in the door. If you are not skilled in graphic design, this is one area that it is worthwhile to enlist help from a professional in. A professional can make your website look and function in a way that customers will respond to positively.

 

Search Engine Optimization

Many small business owners do not know what search engine optimization is or how to leverage it to boost their website's exposure. There are several reasons, however, why every small business should be aware of this term and utilizing SEO to fully reach their potential customer base. Search engine optimization is a simple yet effective strategy to boost your appearance in search results. If you maintain a pool cleaning business in Los Angeles, for example, using SEO keywords to strategically boost your appearance in related search results can garner you new clients and increased income. 

 

Online Marketplace

You might use your website primarily to provide prospective customers with contact information so they can reach out and you can close a sale. What if you could close sales without requiring customers to call or visit, though? What if you provided an online marketplace where they could purchase goods and services in a few clicks? This is one of the most innovative yet easily-added features small business websites can have. Add an online store and see just how impactful this feature can be to your business' growth and profit.

 

Engaging Features

Last but not least, consider just how engaging your website is to the average visitor. When they log on, what do they see? A blank, monochromatic page with minimal information? Or a professionally-designed page with interactive and engaging features? The latter, of course, is likely to be more appealing to prospective clients. You can achieve this by adding features such as videos, maps and steady updates to your business' website. The more actively the page is updated and the more engaging features it offers, the more likely customers are to follow through with your business.

There are many ways to make your small business stand out on the web. These are just a few ideas, but when it comes down to it, your business is unique and your website should reflect that. Don't settle for a generic-looking site when you could have an engaging and effective design that actively draws in your target customers. Invest in professional design and development for your small business' website and see the incredible results that are possible.

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