How to use flyers for your next marketing promotion or event

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Trying to get the word out there about your small business? Have a big public event coming up that you want to let everyone know about? Flyers can be a great way to get the job done. While that little piece of paper may seem like a simple, how can you mess this up, kind of thing, there are actually some very important points to consider to ensure that you’re flyer is maximizing its potential.

1. Catch attention with your headline

Even if the content that you are trying to market or the event that you’re hosting isn’t terribly unique and innovative (because, hey, there are nearly 8 billion of us out there, there are bound to be repeat ideas) you can make your flyer stand out with a catchy title or headline. You want to make it memorable, using powerful words that will draw your target market in, the more unique, the better it is.

2. Pay attention to your graphic and printing quality

Do not, repeat, DO NOT use low quality graphics or print on low quality paper. Your flyer is the first impression for your target, so convey that you can produce a high quality result. Have your print flyers done at an online printing service such as to make sure you have a guaranteed result. Also, consider that one large graphic will have more impact than many small ones. Use an eye-catching photo as your focal point. It’s great if you can use an image that you or someone in your organization took themselves, but if that is not possible, there are many such as high quality image databasessuch as or even free ones such as to find great images for your flyers.

3. Stay focused

Let your audience know exactly what they will get out of your business/event/etc. Don’t be vague; this is not going to draw your target in. Keep the text concise and to the point. Think 20 words or less and you’re good to go. Also considering including a quote from a happy customer, or some other kind of testimonial. This will immediately show your target that you can come through with the results they are looking for. Perhaps include a discount or promotion, nothing gets to right to the point as well as saving money.

4. Design with purpose

Okay, so you’re a Photoshop expert, great. Use your talents to sell it in an uncomplicated way. Don’t cover the entire flyer with wall-to-wall text and graphics. Include white space to create contrast and make your points stand out. Using capital letters for titles or headlines can also be a good way to make them stand out, but ensure that you use lowercase for any text (we don’t want your audience to feel like they are being shouted at).

5. Proofread

This is VERY important. No one will take you seriously if you cannot spell correctly with proper grammar on a single flyer. Double and triple check to make sure you are producing the best result. If the flyer is not in your native language, then have a native speaker check it, we don’t want any of these language translation mishaps to happen.

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